Privacy Policy

We are committed to protecting your personal data. This policy explains how EFM360 LTD collects, uses, and safeguards your information under UK GDPR.

Last Updated: 1 May 2025  |  Data Controller: EFM360 LTD (Company No. 17214272), 128 City Road, London, EC1V 2NX, United Kingdom  |  Website: sikwithitind.com

1. Who We Are and How to Contact Us

EFM360 LTD ("we", "us", "our") is the data controller responsible for your personal data collected through the ProDrive Academy website at sikwithitind.com (the "Website"). We are a company incorporated in England and Wales under Company Number 17214272, with our registered office at 128 City Road, London, EC1V 2NX, United Kingdom.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Website or interact with us. We are committed to protecting your privacy and handling your personal data in an open and transparent manner in accordance with the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

If you have any questions about this Privacy Policy or about how we handle your personal data, please contact us at:

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity Data: Your first name and last name, as provided when you register or submit an enquiry form.
  • Contact Data: Your email address and telephone number, including mobile numbers used for WhatsApp communication.
  • Technical Data: Your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology identifiers on the devices you use to access the Website.
  • Usage Data: Information about how you use our Website, including pages visited, time spent, links clicked, and referral source.
  • Communications Data: Any messages, enquiries, or other communications you send to us via our contact form, email, or WhatsApp.
  • Cookie Data: Information collected through cookies and similar tracking technologies, as further detailed in Section 7 below.

We do not collect any Special Categories of Personal Data (such as information about your health, race, religion, or biometric data) unless expressly provided by you and relevant to a specific enquiry.

3. How We Collect Your Personal Data

We collect personal data through the following means:

  • Direct Interactions: When you complete our enrolment form, contact form, or otherwise communicate with us directly via the Website, email, or WhatsApp.
  • Automated Technologies: As you interact with our Website, we automatically collect Technical Data and Usage Data using cookies, server logs, and similar tracking technologies.
  • Third Parties: We may receive data from analytics providers (such as Google Analytics) and other technology platforms used in the operation of our Website.

4. Legal Bases for Processing Your Personal Data

Under UK GDPR, we are required to have a valid legal basis for processing your personal data. We rely on the following legal bases:

  • Consent (Article 6(1)(a)): Where you have given us clear consent to process your personal data for a specific purpose, such as marketing communications or cookie usage.
  • Contract (Article 6(1)(b)): Where processing your data is necessary to perform a contract with you or to take steps at your request before entering into a contract — for example, processing your enrolment registration.
  • Legitimate Interests (Article 6(1)(f)): Where processing is necessary for our legitimate business interests, such as improving the Website, understanding how users interact with our content, and preventing fraud — provided your interests and rights do not override those interests.
  • Legal Obligation (Article 6(1)(c)): Where processing is necessary to comply with a legal obligation to which we are subject, such as responding to a court order or regulatory request.

5. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To register and manage your access to ProDrive Academy course resources.
  • To respond to your enquiries, requests, and messages.
  • To send you course-related information, updates, and communications where you have consented to receive these.
  • To contact you via WhatsApp or telephone where you have provided your number and consented to contact.
  • To improve and maintain the Website, including analysing usage patterns and diagnosing technical issues.
  • To comply with our legal and regulatory obligations.
  • To detect and prevent fraud, abuse, and security incidents.
  • To enforce our Terms of Service and other applicable agreements.

We will only use your personal data for the purposes for which it was collected unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.

6. Sharing Your Personal Data

We do not sell, trade, or rent your personal data to third parties. We may share your personal data with the following categories of recipients only where necessary and with appropriate safeguards in place:

  • Service Providers: Third-party companies that provide services on our behalf, such as website hosting, data analytics, email delivery, and customer relationship management tools. These providers are bound by contractual data processing agreements and may only use your data on our instructions.
  • Legal and Regulatory Authorities: Where we are required to do so by law, court order, or regulatory requirement, or to protect the rights, property, or safety of EFM360 LTD, our users, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business assets, your personal data may be transferred as part of that transaction, subject to the protections of this Privacy Policy.

7. Cookies and Tracking Technologies

Our Website uses cookies — small text files stored on your device — to improve your browsing experience and collect analytical data. We use the following types of cookies:

  • Strictly Necessary Cookies: Essential for the Website to function correctly, such as remembering your cookie consent preference.
  • Analytics Cookies: Allow us to understand how visitors interact with our Website, which pages are most popular, and how traffic reaches us. This helps us improve our content and user experience.
  • Functional Cookies: Allow us to remember choices you make (such as your preferred language) and provide enhanced features.

When you first visit our Website, you will be presented with a cookie banner requesting your consent. You may accept or decline non-essential cookies. You can also manage or disable cookies through your browser settings at any time, though this may affect your ability to use certain features of the Website. For more information, visit allaboutcookies.org.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

In general, we retain registration and contact data for up to 3 years from your last interaction with us, after which it will be securely deleted or anonymised. Where data is held for legal compliance purposes, we may retain it for longer periods as required by applicable law.

9. Your Rights Under UK GDPR

Under the UK GDPR and Data Protection Act 2018, you have the following rights in relation to your personal data:

  • Right to Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
  • Right to Erasure: In certain circumstances, you have the right to request that we delete your personal data ("the right to be forgotten").
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you have the right to receive your data in a structured, commonly used, machine-readable format.
  • Right to Object: You have the right to object to our processing of your personal data where it is based on our legitimate interests.
  • Rights Related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal or similarly significant effects.
  • Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us using the details in Section 1. We will respond to all legitimate requests within one calendar month. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, at www.ico.org.uk or by calling their helpline on 0303 123 1113.

10. International Transfers

Some of our third-party service providers may be located outside the United Kingdom. Where we transfer your personal data to countries outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements — such as standard contractual clauses approved by the ICO, or reliance on an adequacy decision. You may request further information about such transfers by contacting us.

11. Security of Your Personal Data

We have implemented appropriate technical and organisational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include encryption of data in transit (SSL/TLS), access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you in accordance with our obligations under UK GDPR.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. The most current version will always be published on this page, with the "Last Updated" date revised accordingly. We encourage you to review this Policy periodically. Where changes are material, we will endeavour to bring them to your attention, for example by placing a notice on our Website. Your continued use of the Website after any changes to this Privacy Policy constitutes your acceptance of the updated policy. If you do not agree to the revised Privacy Policy, you must stop using our Website.

This Privacy Policy was last reviewed and updated on 1 May 2025. Questions? Please contact us.

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